Red Zebra

Germany’s Wuestenrot Bank pilots retailer cashback loyalty platform

admin — Wed, 24 Jul 2013 07:29:11 +0000

Germany’s Wüstenrot Bank is piloting a new cashback loyalty programme from Red Zebra Analytics which presents targeted retailer offers to customers whenever they log in to their online bank account.

Red Zebra Analytics says that its system brings together consumers, banks and retailers, with targeted rewards based on spending patterns.When customers log in to their online bank or credit card accounts, they are presented with the offers and just click to accept them. Later, when shopping, they pay with their bank’s debit or credit card and the discounts are awarded in the form of cash payments once a month.

Wüstenrot Bank is piloting the system in Stuttgart and Ludwigsburg with a small number of employees and customers and says that once it has gathered enough data, it will target potential retail partners.

Red Zebra Analytics says that, although banks do not get fees from retailers or consumers, they benefit from increased account activity and an improved relationship with users.

Meanwhile, customers get money-saving offers without their data leaving the bank, meaning that they are not spammed with unsolicited emails and texts from retailers.

Attul Sehgal, CEO of Red Zebra Analytics, says “customers get money-saving deals that are relevant to them and simple to activate. Once opted in, you go shopping, simply pay with your card and you get cash-back on your bank statement.”

Source: BayPay Forum

RedZebra on Marketing Week ’13 video

admin — Thu, 18 Jul 2013 08:19:07 +0000

German bank trials retail cashback loyalty scheme

admin — Mon, 15 Jul 2013 08:03:17 +0000

Germany’s Wüstenrot Bank is to pilot a new cashback loyalty scheme, targeting users with tailored retailer offers when they log in to their online bank account.

The system, from Red Zebra Analytics, will bring together banks, consumers and retailers with targeted rewards based on consumer spending patterns which will appear on their online banking site. If an offer is taken up, the consumer must use that specific card to pay and then discounts are rewarded in the form of cash payments once a month.

Wüstenrot Bank will benefit by strengthening their relationship with their bank account holders.

Attul Sehgal, CEO of Red Zebra Analytics, says “Customers get money-saving deals that are relevant to them and simple to activate. Once opted in, you go shopping, simply pay with your card and you get cash-back on your bank statement.”

Source: https://www.talkingpayments.com/articles/387/german-bank-trials-retail-cashba